turned on MacBook Air beside white notebook

The Best Nonprofit Email Marketing Software

This post may contain affiliate links. If you use these links to buy something we may earn a commission. I only recommend products or services I have personally used or reviewed. Read our Constant Contact Affiliate Disclaimer, Amazon Affiliate Disclosure and our Privacy Policy.


Choosing the best nonprofit email software can be an overwhelming task, but one option stands out: Constant Contact. It's designed specifically for nonprofits and comes with loads of features.

User-friendly interface? Check. Robust functionality? Check. Drag-and-drop editor for non-designers? Check! Plus, Constant Contact offers comprehensive analytics to track open rates, click-throughs, and conversions.

Customizable templates make it easy to align emails with your brand. And list segmentation lets you send targeted content to specific groups of recipients.

Remember to personalize your messages for maximum engagement. With Constant Contact, you can reach donors and spam folders with equal enthusiasm!

Overview of Nonprofit Email Software

Nonprofit email software is a must-have for organizations to connect with their supporters and donors. It helps simplify sending emails, managing subscriber lists, and tracking engagement metrics.

Say goodbye to tedious manual tasks! Nonprofit email software boasts user-friendly interfaces and customizable templates for easy email creation and sending. Plus, organizations can segment their subscriber lists based on donor status, interests, and location – allowing them to send tailored messages that will resonate with their audience.

And that's not all! Automation features let nonprofits set up automated workflows for welcome emails, donation acknowledgments, and event reminders. Through engagement tracking, nonprofits gain valuable insights into how their emails are performing. Open rates, click-through rates, and conversion rates are monitored – allowing for data-driven improvements.

Nonprofit email software is not only a time-saving tool but also increases communication capabilities for organizations striving to make a difference.

For instance, a local animal shelter used email software to raise awareness about an adoption event. They created attractive emails with captivating content – resulting in increased attendance and many animals finding loving homes!

Finally, Constant Contact is the email software that won't leave you wanting to set fire to your computer.

Introducing Constant Contact

To get acquainted with Constant Contact, explore its features, the best nonprofit email software. Discover the range of tools and functionalities it offers for efficient and effective email marketing. By examining the features of Constant Contact, you can determine how it can enhance your nonprofit's communication and engagement with supporters and donors.

Features of Constant Contact

Constant Contact has an intuitive design and interface so straightforward that even your grandma could use it – if she's not too busy prank calling the nursing home! It provides a range of powerful features to help you manage your email marketing campaigns. Here are some tips to get the most out of it:

  1. Personalize Emails: Address subscribers by name, or tailor content to their preferences. It will create a sense of connection and relevance.
  2. A/B Test: Experiment with different elements of your emails, such as subject lines, buttons, or images. Constant Contact's feature allows you to compare results.
  3. Make It Mobile-friendly: Ensure emails display correctly on mobile devices. Constant Contact's responsive templates adapt to different screen sizes.

Plus, you can easily import contacts from various sources, segment them, track engagement levels, automate emails, and access detailed reports and analytics. Plus, their customer support is always available.

User-Friendly Interface

Discover Constant Contact – Super Simple User Interface!

Constant Contact is proud of its user-friendly interface, making it easy for users to navigate and use its features. It provides a smooth experience, allowing even those with minimal tech expertise to create awesome email marketing campaigns.

Let's check the key elements of Constant Contact's user-friendliness:

Column 1: Intuitive Dashboard

  1. The intuitive dashboard shows an easy yet full overview of your email marketing activities.
  2. Instantly access your contacts, templates, and campaign performance metrics without any stress.

Column 2: Drag-and-Drop Editor

  1. Get rid of coding skills or design knowledge with Constant Contact's drag-and-drop editor.
  2. Pre-built templates and customization options let you craft visually appealing emails with ease.

Column 3: Automation Features

  1. The platform offers automation features to simplify your workflow and save time.
  2. Automated welcome emails, scheduled newsletters, and personalized event invites are just some of its uses.

Column 4: Robust Analytics

  1. Constant Contact provides detailed analytics to track email open rates, click-throughs, and engagement metrics.
  2. This data helps you understand your audience better and improve future campaigns.

To make sure you get the most out of the user-friendly interface, here are some tips:

  1. Use the Drag-and-Drop Editor:
    • Experiment with different layouts and designs to exploit the editor's flexibility.
    • Customize emails to match your brand aesthetic or seasonal promotions.
  2. Leverage Automation Tools:
    • Set up automated email series to nurture leads or engage with new subscribers quickly.
    • Use triggered campaigns based on subscriber behavior to deliver content that resonates.
  3. Analyze Campaign Performance:
    • Regularly review analytics to identify trends and patterns in subscriber behavior.
    • Optimize subject lines, call-to-action buttons, and email content based on what works.

Follow these tips and you'll get the most out of Constant Contact's user-friendly interface and do great in your email marketing ventures!

Email Automation

Email Automation is a way to save time and effort in email marketing. Constant Contact makes it simple. You can:

  • Schedule emails to be sent at certain times.
  • Personalize your emails based on who the recipient is.
  • Segment your contact lists to send emails to certain customers.

Plus, Constant Contact has templates and editing tools to make emails look professional. It's been around since 1998 and is a popular choice for marketers.

Segmentation and Personalization: Constant Contact lets you target your audience – even down to cat people or dog people!

Segmentation and Personalization

Segmentation and personalization are important to Constant Contact, so businesses can tailor their marketing messages to their target audience. This can lead to better communication and higher conversion rates. To understand why, let's look at some key factors:

  1. Customer demographics: Analyzing their data (age, gender, location) lets businesses create campaigns that suit their target audience.
  2. Purchase behavior: Knowing customers' buying patterns helps them send targeted offers, which boosts repeat sales.
  3. Email engagement: Segmenting email lists using metrics such as open rates and click-through rates enables businesses to send content that engages subscribers and improves performance.

To make segmentation and personalization successful, here are some tips:

  1. Do thorough market research – knowing your target audience's needs and preferences will help you identify relevant segments for personalized messaging.
  2. Utilize dynamic content – customizing email content based on individual recipient data will make messages more engaging and relevant.
  3. A/B test your campaigns – experimenting with different segmentations and messaging strategies will lead to continuous improvement in your marketing efforts.

By using these tips, businesses can make their segmentation and personalization strategies in Constant Contact even better. They'll be able to create marketing campaigns that their target audience can relate to. Constant Contact's analytics and reporting can be like a detective for your email campaigns, revealing your audience's engagement.

Analytics and Reporting

Analytics and Reporting with Constant Contact give you valuable insight. Track your email opens, clicks, and unsubscribes. Here's what you get:

Metric Tracking: Measure the success of your campaigns with metrics like open rates, click-through rates, and bounce rates.

List Growth Insights: See how your subscriber list grows over time.

Segmentation Analysis: Segment your audience based on engagement or criteria. Target each segment with content that resonates.

Comparison Reports: Compare the performance of multiple campaigns. Optimize your marketing with what works best for your audience.

Mobile Analytics: Track how emails perform on mobile devices vs. desktops. Maximize impact with mobile-friendly designs.

Nonprofits can now add a bit of contact and make sense of their chaos with Constant Contact.

Advantages of Constant Contact for Nonprofits

To maximize the advantages of Constant Contact for nonprofits, consider its benefits in terms of increased reach and engagement, simplified donor management, and cost-effectiveness. With Constant Contact, you can expand your organization's reach, streamline donor management, and optimize your budget for greater impact.

Increased Reach and Engagement

Constant Contact helps nonprofits increase reach and engagement. It's a powerful platform for connecting with a wider audience and fostering meaningful interactions.

Nonprofits can use Constant Contact's email marketing features to target and personalize messages to their donors, volunteers, and stakeholders. Plus, it integrates with social media platforms like Facebook, Twitter, and Instagram.

Event registration is easy with Constant Contact. They offer professionally designed landing pages to capture attendee information. This helps nonprofits manage logistics and engage with participants.

Plus, Constant Contact has customizable templates, analytics, and A/B testing to optimize communications.

Take your organization's outreach efforts to the next level! Try Constant Contact and get the full potential of enhanced reach and engagement.

Simplified Donor Management

Constant Contact streamlines donor management with its user-friendly interface and efficient features. It offers advantages like:

  • Contact Database – Easily organize contacts into customized lists.
  • Email Marketing – Send targeted emails to donors based on their preferences.
  • Donation Tracking – Monitor donations and track donor contributions.
  • Event Management – Simplify event planning and registration for fundraisers.
  • Reporting Analytics – Gain insights and measure impact with comprehensive reports.

Plus, integration with popular donor management systems like Salesforce and Raiser's Edge allows seamless data transfer. Get the most out of your donor engagement and simplify your management process with Constant Contact. Why spend more when you can buy a lifetime supply of black humor and still save with Constant Contact for nonprofits?


Cost-effectiveness is key for non-profits, as it allows them to maximize their resources and reach their goals. Let's explore how Constant Contact helps them be cost-effective.

Advantage: User-friendly

Details: Constant Contact provides an easy-to-use interface with minimal training, saving time and money.

Advantage: Affordable

Details: Special pricing plans are available to make Constant Contact budget-friendly.

Advantage: Email Automation

Details: Automation features streamline communication – no extra costs needed.

Advantage: Mobile Optimization

Details: Emails and campaigns are optimized for mobile devices, reaching more people.

Plus, Constant Contact integrates with fundraising platforms and donor management systems, making it easier to monitor donations and maintain relationships with supporters.

Already used by many non-profits, Constant Contact helps enhance engagement levels and fundraising campaigns. It offers a user-friendly interface, affordable pricing plans, email automation, and mobile optimization, helping non-profits reach goals without exceeding their budget.

Still, there is a downside – Constant Contact makes it hard to disconnect from your inbox.

Potential Drawbacks of Constant Contact

To address the potential drawbacks of Constant Contact in terms of user experience and customization, let's delve into the learning curve beginners may face and the limitations on customization. The learning curve for beginners can be challenging, while customization options may be limited.

Learning Curve for Beginners

The learning curve for beginners using Constant Contact can be tricky but rewarding. Here's a guide to help you out:

  1. Get familiar with the platform:
    • Sign up and explore the features.
    • Take advantage of tutorials, webinars, and customer support.
  2. Get to know email marketing:
    • Learn about effective campaigns, contact lists, and results analysis.
    • Create a strategy to target your audience and reach your goals.
  3. Make visually appealing emails:
    • Choose from templates or make custom designs that fit your brand.
    • Optimize layouts, fonts, colors, and images for better engagement.
  4. Test and improve:
    • Use A/B testing to experiment with subject lines, content, and send times.
    • Analyze open rates, click-throughs, and conversions to improve future campaigns.

Constant Contact also has advanced features to enhance your marketing. Invest time to explore these options and learn how they can help your business.

One user saw a huge jump in engagement and sales when they sent personalized emails based on customer preferences. With Constant Contact, beginners can also make success stories with enough effort and knowledge. Customization limitations can make it harder, though. It's like building a house with LEGO while wearing oven mitts.

Limitations on Customization

Customization limits in Constant Contact can stop personalizing and customizing marketing materials. This can stop the production of unique and eye-catching content, which may affect campaigns. Limited template choices can lead to a generic look. Fixed layout makes it difficult to experiment. Also, limited customization can make it hard to stay consistent with branding and be noticed among competitors. It is necessary to think about these limitations when using Constant Contact for marketing.

Did you know that the focus on limited customization options in marketing tools like Constant Contact is to make the creation process easier? This means making marketing efforts more efficient for businesses. Comparing nonprofit email software, Constant Contact is the leader, leaving the competition behind.

How Constant Contact Compares to Other Nonprofit Email Software

To better understand how Constant Contact compares to other nonprofit email software, delve into its benefits and features when compared to Mailchimp and AWeber. Explore the strengths and unique offerings of Constant Contact in comparison to these popular alternatives in the industry.

Comparison with Mailchimp

Comparing Constant Contact and Mailchimp reveals each platform's strengths and weaknesses. Let's analyze key features:

Constant ContactMailchimp
User-friendly interface; great for nonprofits.Intuitive design, accessible for all skill levels.
Competitive pricing plans, ideal for limited budgets.Flexible pricing options for nonprofits.
Automations such as event registrations, donations, and membership management.Automation options including behavioral targeting and personalized recommendations.
Detailed analytics to track impact effectively.Comprehensive analytics to track campaign success in real-time.

Constant Contact stands out for its excellent customer support (phone and chat). Plus, Mailchimp offers more third-party integrations.

Pro Tip: Before choosing email software, consider ease of use, pricing plans, automations, and analytics to meet your requirements. With AWeber, your nonprofit emails will find a home in the spam folder – a place to share their hopes and dreams with pharmaceutical ads.

Comparison with AWeber

Constant Contact and AWeber are two popular nonprofit email software choices. Let's compare them!


Constant Contact:

  • 100+ professionally designed templates
  • Automation
  • Real-time analytics
  • Seamless integration with other tools like CRM software


  • Professionally designed templates
  • Automation
  • Click and open tracking
  • Integrates with popular tools like WordPress, Shopify, and PayPal


Constant Contact starts at $20/month.

AWeber starts at $19/month.

More benefits of Constant Contact:

  • Personalized coaching
  • Support to help nonprofits maximize their outreach efforts.


Both Constant Contact and AWeber have over two decades of experience in the email marketing industry. They have developed tailored solutions for nonprofits.


No clear winner between Constant Contact and AWeber. It depends on your organization's unique requirements and preferences.

Pricing Plans and Options

Constant Contact—is it the top nonprofit email software? It's sure up there in the running! If you were to judge by popularity, Constant Contact would take the crown. Let's check out the pricing plans and features on offer:

Pricing Plans and Options:

Lite$12/monthEmail Marketing, Basic Automation Workflows, Reporting
Standard$35/monthAll Lite features, A/B Testing, Advanced Reporting
Email Plus$80/monthAll Email features, Ecommerce Marketing Tools, Event Marketing Features, Surveys & Polls

Plus, there are extra features like:

  • Automated Email Welcome Series
  • Dynamic Content Display
  • 10% discount for prepayment
  • Built-in Donations Forms and Landing Pages

For eligible nonprofit organizations, Constant Contact offers a 30% discount on all plans. New account holders get 20% off the first 3 months. And don't forget the 30-day free trial – no credit card required!*

*Discount codes and promotions may change over time, so it's always best to check their website or contact Constant Contact directly for the latest offers.

Conclusion: Is Constant Contact the Best Nonprofit Email Software?

When it comes to nonprofit email software, Constant Contact stands out. Its user-friendly interface and extensive features make it ideal. It offers customizable templates tailored to any nonprofit's needs and branding. The drag-and-drop editor allows for visually appealing emails without coding or design skills.

Constant Contact has a robust contact management system. Nonprofits can manage lists, segment them, and personalize emails. This lets them send targeted messages that resonate.

It also has powerful tracking and reporting tools. Users can monitor open rates, click-through rates, and other metrics. This data-driven approach helps refine strategies and improve engagement with donors and volunteers.

Constant Contact has event management capabilities too. It can be used to promote events, collect RSVPs, and process ticket sales. It integrates email marketing and event management seamlessly.

A/B testing is offered to optimize email campaigns. Try different subject lines or content variations to understand what resonates best.

Constant Contact stands out as the top contender, making finding the right nonprofit email software like a needle in a haystack – it floats to the top!

Final Thoughts and Recommendations

Evaluating Constant Contact as an email software for nonprofits is easy. It offers great features and benefits. The user-friendly interface helps nonprofits create and manage great campaigns. The contact management system ensures the message reaches the right people. It also has a library of templates and a drag-and-drop editor, which makes designing emails easy. Additionally, the platform has analytics and reporting tools to track campaigns.

One standout feature of Constant Contact is the integration with other nonprofit software. It streamlines processes by providing a holistic view of donor data. It also allows for targeted messaging. Plus, the responsive design makes sure emails are optimized for all devices.

Don't miss out on this chance to elevate your nonprofit's email marketing. Sign up for Constant Contact today and watch your organization succeed!

Frequently Asked Questions

Q: What is Constant Contact?

A: Constant Contact is a popular email marketing software that is designed specifically for nonprofits. It provides various tools and features to help nonprofit organizations effectively communicate with their supporters and donors through email campaigns.

Q: What are the key features of Constant Contact?

A: Constant Contact offers a wide range of features, including customizable email templates, contact management, automated email series, social media integration, mobile-responsive designs, analytics and reporting, and event management. It also provides an easy-to-use editor and list-building tools.

Q: Is Constant Contact suitable for small non-profits?

A: Yes, Constant Contact is a great option for small non-profit organizations. It offers affordable pricing plans and a user-friendly interface, making it easy for small organizations to create and manage effective email campaigns without investing a lot of time and resources.

Q: Can Constant Contact help increase donor engagement?

A: Absolutely! Constant Contact provides various features that can help increase donor engagement. You can segment your email lists, use personalized content, and send automated series to nurture your donor relationships. Additionally, the software offers social media integration to expand your reach and engagement.

Q: Can I track the success of my email campaigns with Constant Contact?

A: Yes, Constant Contact provides robust analytics and reporting tools. You can track metrics such as open rates, click-through rates, bounces, and unsubscribes. These insights help you understand the effectiveness of your campaigns and make informed decisions for future improvements.

Q: How does Constant Contact handle email deliverability?

A: Constant Contact has a strong reputation for high email deliverability rates. They have implemented best practices to ensure that emails sent through their platform reach the intended recipients' inboxes. They also offer tools to help you comply with anti-spam regulations and maintain a good sender reputation.

Scroll to Top